Hospitality SEO guides for operators
Practical articles on OTAs, local search, seasonality, schema, reviews, and direct bookings. Written for hotel and restaurant teams, not for keyword theatre.
Vacation rentals · 23 June 2026 · 10 min
Vacation Rental SEO: Ranking Beyond Airbnb and Booking.com
Marketplace listings are distribution. A direct site with real destination SEO is how operators keep margin and guest relationships.
Read articleLocal SEO · 9 June 2026 · 9 min
How Guest Reviews Affect Your Local Rankings (and Bookings)
Reviews are both a ranking signal and a conversion asset. Ignoring them while buying ads is an expensive habit.
Read articleStrategy · 26 May 2026 · 11 min
Travel Search in the Age of AI Overviews and Metasearch
Destination queries are increasingly answered by AI and metasearch. Brand, local, and conversion-ready pages still matter.
Read articleRestaurant SEO · 12 May 2026 · 9 min
Google Business Profile Optimization for Restaurants and Bars
Most restaurant profiles are half-finished. Categories, menus, photos, and review replies still decide a large share of local discovery.
Read articleTechnical · 28 April 2026 · 12 min
Schema Markup for Hotels and Restaurants: What Actually Earns Rich Results
Schema does not magically rank a hotel. The right types and fields can earn richer results when eligibility and accuracy line up.
Read articleDirect bookings · 14 April 2026 · 10 min
Direct Bookings vs OTAs: The Real Economics for Independent Hotels
Commission is only part of the story. Direct bookings also change marketing control, guest data, and how you fund future demand.
Read articleMulti-location · 31 March 2026 · 10 min
How to Structure Location Pages for a Hotel or Restaurant Group
Cookie-cutter location pages do not rank. Groups need templates with real local substance and crawl-friendly architecture.
Read articleStrategy · 17 March 2026 · 9 min
Seasonality and SEO: Planning Keyword Focus Around Your Demand Calendar
Treating every month as peak season wastes content budget. Align SEO work with when guests actually decide to book.
Read articleMulti-location · 3 March 2026 · 11 min
Local SEO for Multi-Location Hospitality Groups
Scale breaks local SEO when every property invents its own name, hours, and page template. Groups need systems, not one-off optimisations.
Read articleRestaurant SEO · 17 February 2026 · 10 min
Restaurant SEO: Why Your Google Business Profile Matters More Than Your Website
A polished restaurant website that nobody finds is still an expensive menu PDF. For neighbourhood dining, the profile often fills more seats.
Read articleHotel SEO · 3 February 2026 · 10 min
Hotel SEO: The Priorities That Actually Move Direct Bookings
Most hotel SEO roadmaps start with vanity keywords. Start with the pages and fixes that change who lands on your booking engine.
Read articleDirect bookings · 20 January 2026 · 11 min
How Hotels Can Reduce OTA Commissions With SEO
Organic search will not delete your OTA contracts. It can change how many nights you sell through them, if the booking engine and rates support book-direct.
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